Built from the ground up, without technical legacy — purely for the seafood industry.
Our approach
By the Industry, For the Industry
Without technical heritage, Fished is developed from the ground up to meet the specific
needs of the seafood industry. With the vision “by the industry — for the
industry”, we work closely with our customers to continuously adapt the system to
new challenges and opportunities.
Our roadmap is shaped in partnership with selected seafood companies, ensuring that every
feature we build solves real problems for real people in the industry.
Our journey
Our Story
2018
Our Founders
The founders of Fished, Steffen Pauschert and Even Ovnerud, had an idea back in 2018 to make seafood trading more efficient and reduce the number of manual operations involved in buying and selling seafood products. Their observations of the market led them to notice that some outdated solutions were setting the standards for an entire industry.
2020
From Idea to Company
Fished AS was established as a company, and the foundation for today's Fished Order Management was laid.
2022
Growing the Team
Fished expanded and hired senior profiles, both experienced profiles with a unique experience and solid track record from building software businesses within the seafood industry.
2023
Contracts Signed, Strategy Set
The first two customer contracts were signed, and the final strategy to build a completely new solution for the seafood industry was decided. Fished is hiring additional resources with extensive seafood and technology experience.
2024
From Development to Delivery
First customer goes live on the solution, fully integrated with accounting system, production system, customs clearance system and WMS with picking and scanning. Fished hires three new key roles — a new CEO, CTO and front-end developer.
2026
Expanding
The team grows rapidly, and Fished hires five new talents to strengthen delivery, product development, and customer success. With customers now operating across several countries, Fished continues to expand its reach and increase its market share. The company has evolved from an emerging challenger into a trusted software partner for seafood businesses seeking to modernize their operations.
2018
Our Founders
The founders of Fished, Steffen Pauschert and Even Ovnerud, had an idea back in 2018 to make seafood trading more efficient and reduce the number of manual operations involved in buying and selling seafood products. Their observations of the market led them to notice that some outdated solutions were setting the standards for an entire industry.
2020
From Idea to Company
Fished AS was established as a company, and the foundation for today's Fished Order Management was laid.
2022
Growing the Team
Fished expanded and hired senior profiles, both experienced profiles with a unique experience and solid track record from building software businesses within the seafood industry.
2023
Contracts Signed, Strategy Set
The first two customer contracts were signed, and the final strategy to build a completely new solution for the seafood industry was decided. Fished is hiring additional resources with extensive seafood and technology experience.
2024
From Development to Delivery
First customer goes live on the solution, fully integrated with accounting system, production system, customs clearance system and WMS with picking and scanning. Fished hires three new key roles — a new CEO, CTO and front-end developer.
2026
Expanding
The team grows rapidly, and Fished hires five new talents to strengthen delivery, product development, and customer success. With customers now operating across several countries, Fished continues to expand its reach and increase its market share. The company has evolved from an emerging challenger into a trusted software partner for seafood businesses seeking to modernize their operations.
Our offices
Where We Are
Fished operates across Norway, strategically located in key seafood regions.
