The extensive digitalization in the seafood value chain has initiated a groundbreaking transformation throughout the industry. From the beginning of the value chain, including fishing and seafood farming, to finalization and distribution to consumers, digitalization has been integrated at multiple levels to improve efficiency, sustainability, and quality.

In the initial phase of seafood production, sensors on fishing boats and farming sites have been implemented to collect and analyze real-time data. This provides a better understanding of the marine ecosystem, optimal fishing methods, and sustainable aquaculture. By utilizing modern technology, fishermen and fish farmers can make better decisions that contribute to resource conservation, production optimization, and reducing unwanted environmental impacts.


Upon landing, digital solutions are used to register and track the entire value chain in real-time, including careful monitoring of quantity & quality, transportation, storage, and distribution. Through automation and advanced data systems, processes become more accurate and efficient, enabling the rapid identification of any deviations or quality issues.


In the processing and production phase, digitalization plays a central role in improving productivity and ensuring quality. Automated production equipment and robots are used in processing, packaging, and labelling of seafood products, reducing errors and increasing production speed. Data systems monitor and control the entire production process, from raw materials to finished products, ensuring compliance with standards and guidelines.


Regarding sales, digitalization has paved the way for cloud-based solutions to effectively handle seafood purchases and sales, including e-commerce platforms. This also makes it easier for consumers to buy seafood directly and provides producers with broader market access. The trend is that advanced analytical tools and digital sales monitoring systems provide better insights into market needs, contributing to optimizing the supply.


Digitalization in the seafood value chain has not only modernized the industry but also laid the foundation for a more sustainable and transparent practice. By harnessing the power of digital technology, the entire value chain becomes more efficient, traceable, and tailored to the demands and needs of consumers.